As a new way of interacting with customers, OTT examples are opening up new and exciting opportunities for brands. They also open the door to entirely new business models. Here are a few examples of OTT examples that demonstrate the possibilities that OTT platforms can bring. Aside from providing a new way to view movies and TV shows, OTT platforms are now a powerful tool for reaching and engaging with customers.
OTT stands for “over the top,” which describes services that are delivered through another platform. In the past, cable TV providers provided programming and sold ads to their subscribers. In the modern era, people sign up for services like Netflix or Spotify, which stream content over the internet. In this way, cable providers no longer control the content consumers consume, but only control the way they consume it. This separation of the content creation and consumption model has major implications for advertising.
Many OTT services allow users to access content from anywhere in the world. The most popular way to view OTT content is on smart televisions, like Apple TV, Roku, and Firestick. However, OTT is also available on personal computers, which allow people to view content regardless of where they are. In addition, new gaming systems are allowing users to download OTT applications.
In addition to video streaming, OTT can include audio services. Music streaming services like Spotify and SoundCloud offer a huge library of recordings, while voice services like Skype and other VoIP services allow users to share information and communicate over an internet connection.